Privacy Policy

Privacy Policy – Introduction

This privacy statement (the “Privacy Policy”) explains how Main Street Data Corp. (“MSD,” “we,” “us,” “our”) uses and discloses Personally Identifiable Information and User Data you or your company (“you,” “your,” “User,”) provide as a user of MSD’s Services. This Privacy Policy reflects our commitment to protect your privacy and interest in your Personally Identifiable Information and User Data. Capitalized terms used in this Privacy Policy without definition shall have the meanings provided in the Terms of Service and Subscription Agreement [TERMS OF SERVICE HYPERLINK].

By accessing, using, or subscribing to our Services, you consent to MSD’s Terms of Service and Subscription Agreement, which incorporate this Privacy Policy. The Terms of Service are available here: mainstreetdata.co/terms. If you have any questions regarding this Privacy Policy or the Terms of Service, please contact us at info@mainstreetdata.co.

How Information will be Collected

From You

When you register for our Services, you will be asked to provide us with Personally Identifiable Information, such as contact information, including first and last name, company information, mailing address, email address, and phone number. Additional information may be collected from you to provide you with certain features of our Services. This could include sensitive information such as payment information and personal identification numbers required by third parties for access to additional data or services.

We will also collect data you or your Authorized User intentionally submit to our Services. This includes production agriculture operational data submitted and stored in your user data account. The submitted data is considered your User Data. Please be aware that an Authorized User who submits data to be stored in your user account is solely responsible for the accuracy of that information, and MSD has no liability for any errors or omissions in that information. To the extent an Authorized User submits data to your user data account, that submitted data will be considered your User Data.

Authorized Users who submit data to your user account agree the submitted data may be used by you for any lawful purpose and that you may copy, download, upload, transfer, and/or delete such submitted data.

From MSD’s Partners

As a User of our Services, you may have access to third-party services and applications that are available on our platform of Services and/or offered through GiSC’s Preferred Partner Network™. Additionally, links to third-party websites, and other potential third-party interactions, may be available from our website. MSD, regardless of the level of integration with the third party, is committed to ensure these third parties add value to your use of our Services. MSD will also be diligent that these third parties acknowledge your privacy and rights in your data. However, MSD does not own or control these third

parties. Therefore, this Privacy Policy does not extend to third parties. You acknowledge you understand the information collected or used by these third parties is governed by that particular third party’s privacy policy and/or terms of service and release MSD of all liability related to any third party’s conduct or service. Please review those third-party privacy policies and terms of service agreements as applicable.

From the Use of our Services

As you access and use our Services, we may collect data related to that use. Data may be collected and analyzed to improve and update our Services, offer relevant and beneficial third-party services and applications, and provide tailored, specific content.

Data collected through the use of our Services could include utilizing “cookies” and other similar technologies placed on your browser. These cookies would provide us with data on how you use and interact with our Services. Your browser will likely allow you to set your cookies policy, including options to erase existing cookies, allow/deny cookies before they are stored, and block all cookies. Your browser may also have a “Do Not Track” option. This indicates your preference not to have your online activity tracked. In regard to all these options, MSD will accommodate according to the browser options chosen. Please be aware, however, that one or more of the options may impede or prevent certain components of our Services.

From Other Third Parties

MSD may also collect and store data about you and your production agriculture operation from third parties. Alternatively, in certain situations, third party data and information related to you or your operation that would enhance our Services may be requested on your behalf as a user of our Services. Any data collected in this manner would be collected with your explicit consent by signing or acknowledging a data release authorization that would be sent to the third party to evidence your consent.

How the Information Collected will be Used and Treated

When data is submitted by you, or on your behalf, to your user account, that data is considered your User Data. You own your User Data and you have the right and ability to copy or transfer that data at any time. You grant MSD an irrevocable, non-exclusive, non-transferable, royalty-free license to your User Data. The license to your User Data that you grant to MSD is subject to the following conditions that govern MSD’s use and management of your User Data:

1. The use and management of your User Data is determined by the following two categories:

a. Protected Information: For the purposes of this Privacy Policy, Protected Information is any and all data/information that contains your Personally Identifiable Information; and

b. Generated Data: For the purposes of this Privacy Policy, Generated Data is any and all data/information in your User Data that is NOT Protected Information. Generated Data is “de-identified” data, and any and all Personally Identifiable Information has been removed. Generated Data DOES NOT contain any Personally Identifiable Information that is directly attributable to you or your agricultural operations.

2. Protected Information. Personally Identifiable Information may be used by MSD directly in the following ways:

a. Communication – MSD may contact you via the contact information you provide when registering for our Services. These communications will be almost exclusively email messages sent to the email address you provide at sign-up. These messages would include registration confirmation, updates to legal agreements, such as this Privacy Policy, promotional offers on behalf of MSD and its partners, technical support and update messages, and other applicable messages. You will have the option to unsubscribe to the various types of messages you receive from MSD.

b. Provide/Improve our Services – We may use your Protected Information to provide certain components of our Services to you (payment information as an example). We may also use your Protected Information to analyze and implement upgrades and improvements to our Services, including technical support and customer service feedback.

c. Legally Compelled – Your Protected Information may be disclosed to the appropriate authority in the event MSD is compelled by court order, or similar legal demand, to disclose certain information. As reasonable and appropriate, as determined by MSD management, MSD will notify you prior to such disclosure and allow you to attempt to quash or otherwise rescind any such legal demand.

d. Other Third Parties – Third parties may also be utilized by MSD to deploy, improve, or facilitate our Services. In this situation, it may be necessary to share, or grant access to, user data to the particular third party to accomplish or complete the contracted tasks. Please be aware all such third parties will have executed a non-disclosure agreement with MSD that prohibits the third party from sharing or disclosing your information and is subject to the terms of this Privacy Policy.

e. De-identify Personal Information – MSD may de-identify (anonymize) your Protected Information. In this process, MSD will ensure all of your User Data stored outside of your user account and/or incorporated into aggregated data sets is purged of all Personally Identifiable Information.

3. Generated Data. MSD exclusively owns all Generated Data stored or created by our Services, including, but not limited to, any and all aggregations, syntheses, compilations, analyses, and extractions of such Generated Data. MSD may use such Generated Data for any lawful purpose as MSD chooses.

 

Updating Information

MSD is committed to the accuracy of the information contained within our Services. MSD will be diligent to extend that commitment to the data in your user account. Ultimately, however, you best know your operation and are in the best position to notice any inaccuracies. MSD has designed our Services to allow you the capability of updating and editing much of the data and information contained in your user account, especially your personal information.

Please be aware that if you edit or delete personal information in your user account, the information stored prior to the edit or deletion may be removed from MSD’s servers.

If you choose to delete your account or terminate your subscription to our Services, all personal data will be deleted and removed from MSD’s servers within a reasonable period of time. All other data, including any and all Generated Data, will remain the property of MSD and may be retained and used by MSD at its discretion.

Security

Maintaining your privacy, and the security of your data, is an integral component of our Services. We are committed to industry leading policies and technical safeguards to reasonably ensure your information is protected. However, please be aware MSD cannot guarantee, or warrant, such protection to you.

Additional Terms

Privacy Rights of Children

MSD does not provide Services to children under the age of 13 and does not knowingly solicit, collect, or store the personal information of children under the age of 13. All users – please do not submit any personal information of a child under the age of 13. If you are under the age of 13, please do not use our Services or submit personal information to our Services. If we discover any personal information of a child under the age of 13, the information will be deleted and removed from our Services and system platform. If you believe your child is using our website or Services, please contact us at info@mainstreetdata.co so we can investigate and delete and remove the information from our Services and system platform.

Changes to Privacy Policy/Company Ownership

MSD may update, revise, or amend this Privacy Policy, along with the Terms of Service, from time to time. If a change is made to this Privacy Policy or Terms of Service, MSD will notify you. Continued use of our Services will indicate your acceptance of the updated, revised, or amended Privacy Policy and/or Terms of Service.

In the event MSD is sold or is a party to a merger or acquisition, this Privacy Policy and the Terms of Service shall be assigned to the succeeding ownership, with all rights and obligations created by this Privacy Policy and the Terms of Service passing to the successor.